Category Archives: All

Ikigai & Cognitive Principle Matrix “A reason for being”

Principles Support Meaning Cognitive Principle Matrix supports life as defined by Ikigai Ikigai is a Japanese word whose meaning translates roughly to a reason for being, encompassing joy, a sense of purpose and meaning and a feeling of well-being. The word derives from iki, meaning life and kai, meaning the realisation of hopes and expectations.…
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How to disrupt Politicians, the News Media and Advertisers

How fear works: The Cognitive Principle Matrix has been developed over a 15 years period and investing 15,000 hours of research and testing. It is now time to tackle phase 2 and change human natures' understanding of fear. Polyvagal theory has proven that our nervous system controls most of our decision making and that the…
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Can You identify your backup personality when with different people?

BACKUP PERSONALITY STYLE According to the cognitive principle matrix every person has a back up style based on their personality type. The six back up style are as follows: Optimistic  & Controlling [Fights with force] Optimistic & Responsible [Fights with over responsibility] Optimistic & Avoidant      [Avoids through escape into fantasy] Pessimistic & Controlling [Fights with…
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Explosive Anger- the fastest growing of the 15 types of anger.

Explosive Anger, What is it? 15,000,00+ Americans & 1,000,000+ Australians have it.   Anger rises quickly, even over small issues, but falls equally quickly. The impulse is to "get my need meet" The growing tension is the frustration "that my need is not being meet, now" The pleasure is that "I feel in control" and…
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