About Alcohol Addiction:   According to Cognitive Principle Matrix the two drivers of human nature are Greed or Fear. Greed is defined as something you want and fear is defined as something you don’t want. Win/Win is based on greed. The goal is for pleasure Win/loose is based on fear. The goal is to avoid pain. The Cognitive Principle Matrix … Continue reading Addictions-Start off as win/win, but end up as win/loose.